The content of our audio and video media, such as social posts and podcasts, must be made accessible to individuals with disabilities. This includes providing captions, transcripts and audio descriptions.
The content of our audio and video media, such as social posts and podcasts, must be made accessible to individuals with disabilities. This includes providing captions, transcripts and audio descriptions.
To meet ADA guidelines, our videos are required to have captioning available for viewers. There are two types of captions: open and closed. Open captions are always in view and cannot be turned off, whereas closed captions can be turned on and off by the viewer. Below are platform-specific best practices.
YouTube, Facebook and Vimeo support closed captioning, so open captioning is not necessary. However, remember to proofread the closed caption file before publishing and promoting your video. Auto-generated caption files often contain misspellings and errors. In fact, auto-generated caption files supplied by YouTube and others are not considered viable according to the Department of Justice for compliance with ADA.
When uploading your video to YouTube and Facebook, make sure to correct your captions within the platform (Pro tip: To avoid duplicate effort, if you upload the same video to both Youtube and Facebook, you can correct the captions for Youtube first, then download the .SRT file and add it to Facebook). Facebook auto-plays all videos with the sound turned off, so open captioning is a best practice for higher post engagement.
Twitter, Instagram and LinkedIn do not support closed captioning — open captioning is required for ADA compliance. For instructions on creating open captions, read the caption section of video elements and styles.
Captions vs. subtitles, what’s the difference? Captions are a timed transcript of audio while subtitles are a translation of language.
When it comes to captioning your video you can choose to do it yourself using a free caption editing tool, or through a paid service provider.
Consider this option if:
Make your own captions with Amara’s editing tool. By creating an account with your UCLA Google Apps login, you will connect Amara to your YouTube account and videos.
YouTube (Free)The platform provides algorithm translated captions and tools to edit misspellings and errors. You can also upload a transcript and adjust the timing to fit video playback.
Trint (Free Trial)A free trial grants access for a limited time to an automated transcription tool and other editing tools. Transcript translations are also available.
Consider this option if:
The University of California has a Master Service Agreement with 3Play Media. This Agreement can be used by any UCLA department or team.
Features:
Timing:
Consider the needs of your audience when streaming live events. Webcasted conferences, lectures and meetings can include captions to provide immediate access to audio content.
Dynamic Captioning“Dynamic Captioning creates visual audio for our client’s programming, allowing unfettered access to their content by the deaf and hearing impaired community across all platforms of their content delivery.”
StreamText“From the classroom to the corporate world, StreamText delivers the spoken word as real time captions to virtually any platform or device with Internet access.”
ZoomPlatform tools provide options for manual closed captioning during your meetings, a third-party login service for captions and a live transcription feature (with some limitations).
Transcripts are similar to captions in that they convert audio into readable text. However, transcripts exist in a separate scrollable document instead of time-coded text in the video.
Tips for making a transcript:
Audio descriptions make visual-only content accessible to people who are blind or visually impared. You can create audio descriptions yourself, or pay a service provider.
Consider this option if your video doesn’t contain a lot of visual messaging. Use one of the caption editing tools mentioned above to create a timed text file.
Consider this option if your video contains a lot of visual messaging, complex visual information, etc. The University of California has a Master Service Agreement with 3Play Media. This Agreement can be used by any UCLA department or team.