Ribbon treatments bring emphasis to headlines. When using ribbon treatments over photos, try not to be too wordy. Short, punchy sentences are best because they do not distract from the image.
Another branding element in the UCLA design identity is the overlay box. This gives shape and form to our brand identity. Applied consistently, it can provide instant recognition to your work.
Textures add visual depth and interest, helping to create engaging and cohesive communications. Use them across social and digital spaces to align with our brand guidelines and elevate the overall aesthetic of your materials.
Consistency: Use a unified visual style for all illustrations, maintaining consistent line weights, colors and composition for a cohesive experience.
Purposeful: Each illustration should have a clear purpose, enhancing user understanding or engagement.
Relevance: Ensure illustrations directly relate to the content or task, providing context or supporting the message.
Clarity: Keep illustrations simple and easy to understand at a glance, avoiding complex or cluttered designs.
Accessibility: Design with accessibility in mind, providing alternative text or descriptions for users with visual impairments.
Do not use different illustration styles.
Do not use different line weights.
Do not combine illustrations into an overly complex graphic.
